Titre :
|
Economics of strategy
|
Auteurs :
|
David Besanko ;
David Dranove ;
Mark Shanley
|
Type de document :
|
texte imprimé
|
Mention d'édition :
|
3rd ed.
|
Editeur :
|
Hoboken, NJ : Wiley, 2004
|
ISBN/ISSN/EAN :
|
978-0-471-21213-3
|
Format :
|
1 vol. (XXIV-632 p.) / ill., couv. ill. en coul. / 27 cm
|
Note générale :
|
Glossary p. 609. Index p. 618.
|
Langues:
|
Anglais
|
Index. décimale :
|
658.4 (Gestion au niveau des cadres)
|
Mots-clés:
|
economic
;
strategy
;
pricing
;
competitor
;
competition
;
industry analysis
;
firms
|
Résumé :
|
This Third Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text blends economic theory with the latest thinking on strategy. The result is an innovative and highly effective framework for understanding the strategic activities within a firm.
|
Note de contenu :
|
Introduction. Part 1. Firm Boundaries. Part 2. Market and competitive analysis. Part 3. Strategic Position and Dynamics. Part 4. Internal Organization.
|