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Titre :
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33 million people in the room : how to create, influence, and run a successful business with social networking /
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Auteurs :
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Juliette Powell
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Type de document :
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texte imprimé
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Editeur :
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Upper Saddle River, N.J. : FT Press, 2009
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ISBN/ISSN/EAN :
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978-0-13-715435-7
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Format :
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1 vol. (XXI-154 p.) / ill., couv. ill. en coul. / 24 cm
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Note générale :
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Glossary p. 132. Index p. 142.
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Langues:
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Anglais
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Index. décimale :
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658 (Gestion des entrreprises privées et publiques)
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Mots-clés:
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enterprise
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financial capital
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cutural capital
;
social capital
;
Facebook
;
social currency
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social media
;
social network
;
transparency
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Résumé :
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Includes index.
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Note de contenu :
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1. The Power of Social Networks (2). 2. Getting On and Getting Started (16). 3. Making Social Networks Workfor you (30). 4. The Strength of the Microcelebrity (42). 5. The Need for Authenticity (52). 6. The Feedback loup (62). 7. Social Capital-Cultural Capital-Financial Capital (74). 8. Vitality and Communities: Opportunities in distribution (86). 9. Crowdsourcing and Cocreating: Opportunies in Production (100). 10. Opening the Chanels, Inside and Out: Opportunities in Communication (112). 11. Success Is Where You Find It (122).
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