Titre :
|
The truth about what customers really want
|
Auteurs :
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Michael R. Solomon
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Type de document :
|
texte imprimé
|
Editeur :
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Harlow, England : Pearson Prentice Hall, 2009
|
ISBN/ISSN/EAN :
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978-0-273-72697-5
|
Format :
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1 vol. (X-209 p.) / ill., couv. ill. en coul. / 22 cm
|
Note générale :
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Contents
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Langues:
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Anglais
|
Index. décimale :
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658.83 (Études et analyse des marchés)
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Mots-clés:
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customers
;
relationship
;
truth
;
problems
;
market
;
interprise
|
Résumé :
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Describes 50 crucial facts and insights one must know to successfully attract and keep profitable customers, including how changing gender roles are impacting marketing, how to shape your brand's personality market by lifestyle, building brand communities and consumer tribes, and how to generate low-cost buzz via guerrilla and viral marketing.
|