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Titre :
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Strategic management and business policy : concepts and cases /
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Auteurs :
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Thomas L. Wheelen ;
J. David Hunger
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Type de document :
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texte imprimé
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Mention d'édition :
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11th ed.
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Editeur :
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Upper Saddle River, NJ : Pearson/Prentice Hall, 2008
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ISBN/ISSN/EAN :
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978-0-13-232346-8
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Format :
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1 vol. (various pagings) / ill. (some col.) / 27 cm
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Note générale :
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Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2006.
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Langues:
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Anglais
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Index. décimale :
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658.4/012
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Mots-clés:
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Corporate Governance
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strategy
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Industry
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Technology
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Innovation
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Strategic Management
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Marketing Issues
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Financial Issues
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Résumé :
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Previous ed.: Upper Saddle River, N.J.: Pearson Prentice Hall, 2006.
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Note de contenu :
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Part one: Introduction to Strategic Management and Business Policy p. 1. Part two: Scanning the Environment p. 71. Part three: Strategy Formulation p. 137. Part four: Strategy Implementation and Control p. 213. Part five: Other Strategy Issues p. 291. Part six: Introduction to Case Analysis p. 353. Part seven: Cases in Strategic Management p. 1-1
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