Titre :
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Strategic management and competitive advantage : concepts /
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Auteurs :
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Jay B. Barney ;
William S. Hesterly
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Type de document :
|
texte imprimé
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Mention d'édition :
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3rd ed., International ed.
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Editeur :
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Upper Saddle River, N.J. : Pearson Education, 2010
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ISBN/ISSN/EAN :
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978-0-13-215168-9
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Format :
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xviii, 378 p. / col. ill. / 26 cm
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Note générale :
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Glossary p. 347. Index p. 357-365
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Langues:
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Anglais
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Index. décimale :
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658.4012
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Mots-clés:
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management
;
environment
;
enterprise
;
competivity
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Résumé :
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Previous ed.: 2008.
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Note de contenu :
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1. What is strategic and the strategic Management Process ? 2. Evaluating a Firm's External Environment. 3. Evaluating a Firm's Internal Capabilities. 4. Cost Leardership. 5. Product Differentiation. 6. Vertical Integration. 7. Corporate Diversification. 8. Organizing to Implement Corporate Diversification. 9. Strategic Alliances. 10. Mergers and Acquisitions. 11. International Strategies.
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