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Titre :
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Essentials of marketing research
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Auteurs :
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Naresh K. Malhotra ;
David F. Birks ;
Peter Wills
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Type de document :
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texte imprimé
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|
Editeur :
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Paris : Pearson Education, Inc, 2013
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ISBN/ISSN/EAN :
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978-0-273-72433-9
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Format :
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xiv, 479 pages / Couv. ill. en coul.; / 27 cm
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Note générale :
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Brief contents; Preface; About the authors; Publisher's acknowledgements; Appendix: Statistical tables; Glossary; Index
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Langues:
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Anglais
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Index. décimale :
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658.83 (Études et analyse des marchés)
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Mots-clés:
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Marketing
;
management
;
research
;
methods
;
Social media1
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Résumé :
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This book presents a clear understanding of the nature, scope and process of marketing research at an introductory level. It equips students with the skills to become confident and highly valuable marketing researchers. The Authors distil the most important parts of their hugely successful Marketing Research text into this concise but comprehensive new work.
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Note de contenu :
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1. Management decisions and the marketing research problem - 14. International marketing research
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