|
Titre :
|
Blue Ocean Strategy : How to create Uncontested Market Space and Make the Competition Irrelevant
|
|
Auteurs :
|
W. Chan Kim, Auteur ;
Renée Mauborgne, Auteur
|
|
Type de document :
|
texte imprimé
|
|
Editeur :
|
[S.l.] : Harvard Business Review Press, 2005
|
|
ISBN/ISSN/EAN :
|
978-1-59139-619-2
|
|
Format :
|
24 p. / ill, ... en coleur / 24,1/16 cm
|
|
Note générale :
|
Contents; Preface; Acknowledgments; Appendix A; Appendix B; Appendix C; Notes; Bibliography; Index; About the Authors
|
|
Langues:
|
Anglais
|
|
Index. décimale :
|
332. Economie Financière
|
|
Catégories :
|
Economie
|
|
Mots-clés:
|
Strategy
;
Blue Ocean
;
Management
;
Innovation
;
Value
;
Dynamic Market
;
Alternative Industries
|
|
Résumé :
|
Blue Ocean Strategy provides a systematic approach ti making the competition irrelevant. In this frame-changing book, Kim and Mauborgne present a proven analytical framework and the tools for successfully creating and capturing blue oceans. Examining a wide range of strategic moves across a host of industries, Blue Ocean Strategy highlights the six principles that every company can use to successfully formulate and execute blue ocean strategies. The six principles show how to reconstruct market boundaries, focus on the big picture, reach beyond existing demand, get the strategic sequence right, overcome organizational hurdles, and build execution into strategy. Upending traditional thinking about strategy, this landmark book charts "a bold new path to winning the future".
|
|
Note de contenu :
|
Part One: Blue Ocean Strategy (3-23); Part Two: Formulating Blue Ocean Strategy (47-117); Part Three: Executing Blue Ocean Strategy (147-185)
|
|
En ligne :
|
www.hbr.org/books
|
